With the ever-evolving digital landscape, businesses and brands must keep up with the latest digital trends in order to stay competitive. Google’s new features are making this easier than ever before. Through AI, Google is able to personalize search results in order to increase user engagement and generate more traffic. Here’s how you can make use of these new features to generate more traffic to your website:
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Leverage Google’s Artificial Intelligence (AI) to personalize search results. By incorporating Google’s AI into your website, you can improve the user experience by providing content that is unique and tailored to each user’s individual interests. This personalization creates a stronger connection with the user which will ultimately lead to greater engagement and more website visits.
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Optimize for voice search. Google’s AI-assisted voice search is quickly gaining popularity, so it’s important to ensure that your site is optimized for voice search. Adopting natural language in your content and using keywords that anticipate voice searches can help your website rank higher in search results.
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Make use of Google’s local search feature. It’s no secret that local search is one of the most powerful techniques to drive traffic to your website. By linking your site to Google My Business, you can ensure that potential customers in your community can easily find the information they’re looking for.
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Use Google AMP to speed up your website. Google uses Accelerated Mobile Pages (AMP) to increase the loading speed of web pages on mobile devices. Incorporating AMP into your site will drastically reduce the loading time and make for a smoother user experience.
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Utilize Google Ads. Google Ads is one of the best tools to get your message out to the world. Through targeted campaigns, you can reach a broad range of users who may be interested in your products or services.
By taking advantage of Google’s new AI-driven features, you can generate more traffic to your website and reach a broader audience. Through personalized search results, voice search optimization, local search, AMP, and Google Ads, you can increase website engagement and gain an edge over your competitors.