Google's latest algorithm change, known as the BERT algorithm, has had a massive impact on search engine optimization (SEO). This update is designed to understand natural language queries and provide a more relevant and personalized search experience for users. As SEO marketers, this changes how you approach SEO and requires a shift in strategies.
There are several ways to get around Google's latest algorithm change. Here are the key steps you should consider taking:
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Focus on content quality: The BERT algorithm is designed to understand natural language queries, so focus on creating web content that's optimized for natural language. Avoid keyword stuffing and focus on providing high-quality and well-researched content that provides value to the reader.
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Focus on organic link-building: Google's latest update has made easily spammable sources such as forum and blog comments largely useless, so focus on organic link-building instead. Concentrate on Guest Posting, Link Reclamation, Broken Link Building, Social Media Promotion, and Link Earning.
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Focus on creating and improving your Technical SEO: Technical SEO ensures that Google's algorithms can crawl, index, and understand your website. Make sure your website is optimized for mobile and consider improving your page load speed.
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Implement Structured Data: Structured data is the language Google speaks, so make sure you are using the correct Schema markups and implementing microdata, JSON-LD, and other structured data formats into your website.
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Take advantage of Google Search Console features: Using the features of Google Search Console (GSC) will give you a better understanding of how Google's algorithms are indexing your website. The new Page Speed Report provides detailed insights into page loading speed and offers suggestions to help improve it.
By following these steps and tweaking your existing SEO strategies, you can get around Google's latest algorithm change and take advantage of the new opportunities it offers. Ensure that your content is high-quality and optimized for natural language queries, improve your technical SEO, and use Google Search Console to monitor your website performance.
Good luck!