Getting into Google News can be a daunting task, but it can also open up a lot of opportunities for your business or brand. Google News is a powerful news aggregation service that covers topics from all around the world, and being included in the site can expand your reach, attract more visitors, and even help you generate more leads and sales.
Here are the steps you need to take to get your business or brand into Google News:
- Understand Google News Requirements
To get into Google News, you need to meet certain requirements. You’ll need to have a dedicated news website with regularly updated content and no offensive, libelous or adult content. In addition, webpages need to have both static and live URLs, and page titles, website names, and metadata should be accurate.
- Create Quality Content
It’s important to ensure that the content you produce is of an extremely high quality. This means ensuring the stories are relevant and timely, include at least one image or video, have an appropriate length, and have all information sourced accurately. Google also values originality and accuracy, and will prioritize those who produce content on newsworthy topics, including those that are relevant to the local area.
- Optimize Your Website
It’s important to make sure your website is fully optimized for Google’s crawlers, to ensure it can be crawled and indexed correctly. This includes making sure the content is accessible, non-duplicated, and broken down into smaller pieces to help with the indexing process.
- Use Sitemaps and News Feeds
Sitemaps and news feeds can help Google’s crawlers index your website more quickly. It’s a good idea to create a sitemap and news feeds in the correct format and submit them to Google’s Search Console.
- Submit Your Website to Google News
Finally, you’ll need to submit your website to Google News directly. You can do this by going to the ‘submit a website’ page in the Google Developer Console and following the instructions.
Getting into Google News can be a challenging and time-consuming process, but it can be well worth it in the long run. By following these steps and taking the necessary steps to optimize your website and create quality content, you’ll be more likely to make it into the news aggregation service and reap the rewards.