To get your e-commerce website to rank in the SERPs, you will need to optimize your website for search engine algorithms. This includes focusing on keywords, creating quality content that is valuable to your target customers, optimizing on-page elements, such as titles and meta descriptions, optimizing the loading speed of web pages, and building backlinks to increase your domain authority. Also, make sure to track your progress, measure the results of your search engine optimization, and adjust your strategy accordingly.