If you've been blogging for a while, chances are you've come across a few pieces of "old content" that could use a bit of TLC to help bring your rankings back up. While it may seem like too much work to go back and update something that was written a year ago or longer, taking a few minutes to give old content a face lift can help draw more visibility to your posts and increase user engagement. Here are some tips on how to give your old content a face lift to bring rankings back up:
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Update Old Posts - Revivals can be a great way to bring in an audience to your blog. Reread your old post and make sure it’s up-to-date with current information. Your readers won't want to read outdated material, so update any content and links that have changed since the original post.
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Renew Titles and Headings - Take a look at the titles of your old posts and make sure to spruce them up to make them more attention-grabbing. Headings and titles should be relevant and germane to the post, but also keyword-friendly and interesting to readers.
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Spice Up Your Content - Your post’s content should be engaging and should make readers want to stay on your site and keep reading. Be sure to include relevant visuals and multimedia to break up the text, add links to other relevant articles, and give your readers helpful advice or valuable information.
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Promote More Often - If you want your rankings to increase, make sure to share your post as often as possible. Make sure to share the updated post on social media, with influencers, and on other popular blogs or sites.
By taking a few moments to give your old content a face lift, you'll be well on your way to increasing your rankings, boosting visibility, and attracting more readers to your blog. Refresh your old posts, revive titles and headings, spice up your content, and promote often- and you'll soon see the results.