When it comes to PPC (pay-per-click) ads, the goal is to drive conversions and increase revenue, which are traditionally managed through robotic, formulaic keyword and bidding strategies. But, if you want to increase your chances of success and create long-term customers, it’s important to humanize your PPC campaigns and find ways to interact with potential customers in a more meaningful and personal way.
The core of humanizing your PPC ads is to create connection with your target audience. Here are a few simple strategies to help you do so.
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Focus on the customer. First and foremost, it is important to identify who your target customer is and what they are looking for. You should thoroughly understand their needs and use this information to create a message that resonates. By focusing on the customer’s needs and interests, you will be more likely to capture their attention and engage with them on a more personal level.
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Write for the user. Make sure your ad copy speaks to the customer in an approachable and friendly manner. Keep the language simple, use persuasive and conversational tones, and describe the main benefit of your product or service in a clear and concise way.
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Personalize your messages. Whenever possible, use personalization techniques in your ad copy. This could include using the customer’s name, mentioning their location, or sending relevant messages that are tailored to their needs and interests.
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Be creative. Rather than relying solely on run-of-the-mill messaging, try to come up with creative ways to grab the customer’s attention. Use unique visuals and lines of text that stand out from the competition and create an emotional connection with the target audience.
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Make it relevant. Relevancy is key when it comes to PPC advertising. Not only should you research and target the most relevant keywords and audiences, but you should also ensure that your ad copy is linked to the searches made by your target customer.
By focusing on customer needs, using personalization techniques, and creating emotion through creative visuals and messaging, you can humanize your PPC ads and create a more meaningful connection with potential customers. While this may require more time and effort on your part, it will be well worth your while in the long run in terms of increasing ROI, engagement, and customer loyalty.