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Create holiday-specific promotions and content: Consider offering discounts or running a holiday-themed giveaway. Utilize content such as seasonally-themed blog posts, videos, or imagery.
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Implement dynamic retargeting: Leverage customer data such as shopping behaviour and interests to personalize dynamic ads and special offers with highly-relevant messages.
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Ensure your website is optimized for mobile: It’s essential that your website is optimized for mobile users during the busy holiday shopping season.
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Optimize for local search inquiries: Make sure your store is listed on local directories such as Google My Business—this will increase your chances of appearing in local search results.
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Utilize multi-channel marketing: Distribution of your campaigns across different channels like email, search, and social media will help you reach the wider market.