If you want to make your podcast SEO friendly, then you need to take a few steps to ensure your content and audio are optimized for search engine optimization (SEO). Taking the time to properly optimize your podcast can benefit you in the long run, by drawing in more listeners and increasing your visibility in searches. Here’s how to make your podcast SEO friendly:
-
Add keywords to your podcast title and description. Make sure the words you use are relevant to your podcast’s content and are searched for frequently. You should also add keywords to your podcast’s iTunes, podcast directories, and website metadata. This will help you attract organic search engine traffic to your podcast.
-
Publish regularly. Doing so will help you develop a steady listener base and make your podcast appear more in search. When you add new content, update your podcast directories and social media profiles to spread the word and let listeners know that something new is available.
-
Follow optimization strategies. Take advantage of the strategies available to optimize your podcast. For example, use audio tags, lowercase titles with hyphens, create a detailed show description, link back to other episodes, create show notes, and do meta description optimization.
-
Distribute your podcast to as many directories and sources as possible. This will improve discoverability and help your SEO. You can distribute your podcast to major directories such as Apple Podcasts, Google Podcasts, and Spotify, as well as lesser-known ones.
-
Promote your podcast and share it on social media. Create engaging posts and use relevant keywords whenever possible. This can help increase downloads and reach more potential listeners, which will help your SEO.
By following the above steps, you’ll have a great foundation for optimizing your podcast for SEO. Doing so can help you achieve success with your podcast by attracting new listeners and increasing visibility.