How to Market Your Small Business for Free

Create a website and/or blog: Having an online presence is essential for small businesses, and even more so when you’re trying to advertise your business for free. Make sure you list all the relevant contact information, and feature your products, services, and any reasonable promotions.

Utilize social media: Platforms like Twitter and Facebook are great for connecting with potential customers. Don’t just post random content, but instead, post content that is related to your products and services, and send out special promotions once in a while.

Ask customers for referrals: Word of mouth is still one of the most powerful forms of marketing available. Offer incentives to customers who refer people to your business, such as discounts or loyalty points.

Participate in community events and activities: Small businesses are encouraged to “give back” to their community, and this is a great way to build awareness of your business.

Release press releases: Write up a press release and distribute it in local newspapers, industry magazines, and related blogs. This will help to increase your visibility in the community.