Are you dissatisfied with your business’s Google My Business (GMB) visibility? If so, you’re not alone. GMB is an essential tool for modern businesses, but at the same time, can seem a little daunting to brands who are just getting started with online digital marketing.
Fortunately, optimizing your business on GMB isn’t quite as complicated as you might think. Here are some helpful tips for how you can get the most out of your GMB location and ensure that your business reaches the top of local search results:
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Complete Your Business Profile - The more information you give Google about your business and its location, the better. Make sure to have all pertinent details entered and accurate, such as business name, address, phone number, product/service category, and website URL.
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Add Photos and Videos - One of the easiest ways to make your GMB location stand out is to add photos and videos pertaining to your business. This will not only make your GMB profile more visually appealing to customers, but it will also give them a better understanding of who you are and what you do.
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Enable Google Reviews - Review management is absolutely vital for any GMB profile. It may seem intimidating to solicit feedback from customers, but allowing customers to review your business is essential for building trust and credibility online, and will be immensely useful when potential customers are researching your business.
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Use Keywords - Including relevant keywords in your GMB profile will make it easier for your business to be discovered by the right people. For example, include the type of business you are, the services you offer, and the area you specialize in, so that customers are more likely to come across your profile under relevant search terms.
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Respond To Reviews - Every review, whether positive or negative, should be taken seriously and given a response—this will show customers that your business is attentive and cares about customers’ opinions.
By taking the time to spruce up your GMB profile and optimize it for the best local search results possible, your business is likely to experience much greater online visibility and success. With the help of these tips, your GMB profile will surely reach the top of local search results in no time!