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Follow SEO best practices such as creating content with a focus on addressing user questions, using short and descriptive titles, developing well-structured content, and optimizing page speed.
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Research the types of queries that lead to featured snippets. You can do this by entering a keyword phrase into Google, observing the results, and noting the type of content that appears in a featured snippet.
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Structure content in an easily scannable format by using bulleted lists, tables, headings, and other elements.
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Make sure your content meets the length requirements for the featured snippet. Aim for about 55 words for paragraphs and 30-40 words for lists.
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Use keywords and key phrases relevant to the query in the content.
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Include the target keywords in the title and headings.
How to optimize your website for featured snippets
June 14, 2022