- Research what keywords your local audience is using when searching for products or services relevant to your business.
- Make sure to include the city, region or areas you serve in each page’s title tag and meta description.
- Add closed caption or a transcript to any videos, so the content appears in the local searches like “[video + city name]”.
- Provide localized contact information, including mailing address, business hours, and contact number.
- Ensure your website loads quickly and is mobile responsive to provide a good user experience for mobile searchers.
- Create a local business page in local directories and review websites, if possible.
- Create content that talks about local events, news, or updates that are related to your industry in the local area to establish your presence locally.
- Update Your Site’s Meta Data and Title Tags.
- Include Location Data in Your Title and Meta Descriptions.
- Optimize Your Site for Mobile.
- Claim Your Local Listings and Profiles.
- Take Advantage of Local schema Markup.
- Get Some Local Links to Your Site.
- Monitor and Track Your Search Rankings.
How to optimize your website for local keywords
October 12, 2022