How to optimize your website for local keywords

October 12, 2022

  1. Research what keywords your local audience is using when searching for products or services relevant to your business.
  2. Make sure to include the city, region or areas you serve in each page’s title tag and meta description.
  3. Add closed caption or a transcript to any videos, so the content appears in the local searches like “[video + city name]”.
  4. Provide localized contact information, including mailing address, business hours, and contact number.
  5. Ensure your website loads quickly and is mobile responsive to provide a good user experience for mobile searchers.
  6. Create a local business page in local directories and review websites, if possible.
  7. Create content that talks about local events, news, or updates that are related to your industry in the local area to establish your presence locally.
  8. Update Your Site’s Meta Data and Title Tags.
  9. Include Location Data in Your Title and Meta Descriptions.
  10. Optimize Your Site for Mobile.
  11. Claim Your Local Listings and Profiles.
  12. Take Advantage of Local schema Markup.
  13. Get Some Local Links to Your Site.
  14. Monitor and Track Your Search Rankings.

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