It’s an unfortunate reality that the market of today is extremely competitive. As an online business, it’s important to keep up with your competition, especially when it comes to organic search engine result page (SERPs) rankings and stealing traffic from them. By outranking your competition in organic search, you can attract their potential customers and eventually corner the market. Here are some strategies to help you outrank and steal traffic from your competition in organic search:
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Monitor Your Competition’s SEO Strategy: The key to outranking your competitors in organic search is to constantly monitor their SEO efforts, such as the keywords they are targeting, the content they are creating, and the backlinks they are building. Tools such as Moz Pro, SEMrush, and Ahrefs can help you quickly and easily keep track of these activities, so that you can adjust your own SEO strategy accordingly.
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Increase Your Site’s Domain Authority: Google’s algorithm takes many factors into consideration when determining which pages rank in SERPs, and one of the most important ones is domain authority. This measure of a domain’s SEO performance factors in the backlinks and content on the website to determine how likely it is to appear in SERPs. Utilizing linkbuilding strategies and generating high-quality content can help increase your domain's authority and make it competitive with your competitors’ sites.
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Leverage Long Tail Keywords: Long tail keywords are three or more word terms that can drive extremely targeted traffic to your website. By focusing on these types of keywords, you can outrank your competitors that are targeting shorter, more competitive terms. You can find long tail keywords in keyword research tools such as Google’s Keyword Planner, Ubersuggest, and Moz’s Keyword Explorer.
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Generate Original Content: Producing original content is a great way to differentiate your website from your competitors and drive additional organic search traffic. By focusing on content that is relevant to what customers are searching for, you can build up engagement, increase the amount of time visitors spend on the site, and improve your chances of ranking in SERPs for relevant keywords.
By implementing the strategies outlined above, you will be well on your way to outranking and stealing traffic from your competition. While it can take some time and effort to beat out your competition in organic search, it’s a worthwhile investment that can pay off dividends in the long run. Good luck!