The Google Core Web Vitals update is coming up soon and webmasters need to prepare for the changes. The update will have a significant impact on how websites are ranked in Google’s search engine results pages (SERPs) and, as such, it is critical for webmasters to understand and prepare for the update to ensure the best possible results. In this article, we will discuss what webmasters need to know about the update and how to best prepare for it.
First and foremost, webmasters should understand what the Google Core Web Vitals update is and how it will affect their websites. Google’s Core Web Vitals update is an algorithmic change which will measure and reward websites that meet certain key performance metrics related to user experience. Websites that excel in these core performance metrics will be the ones that are ranked highest in the SERPs.
Once webmasters understand the basics, they should assess the current state of their website in terms of the metrics that will be measured. This can be done with the help of tools such as PageSpeed Insights and Lighthouse. Both of these tools measure how quickly site content loads, how easily it can be interacted with and whether or not the page is optimized for mobile devices. Understanding the current state of the website is essential in order to best prepare for the upcoming update.
Once the current state of the website has been assessed, webmasters should take steps to make sure the website is optimized for the Core Web Vitals update. This means ensuring that the loading times and interactivity of different page elements are faster than currently and that the website is optimized for mobile devices. Additionally, webmasters should keep an eye on their page speed score on the Google PageSpeed Insights tool and aim to get the score as close to 100 as possible.
Finally, webmasters should regularly audit their websites to ensure that they remain optimized for the Core Web Vitals update. Websites should be monitored on a regular basis for any issues that may arise, such as changes to the content, design or code, that could have a negative effect on the performance metrics. Additionally, webmasters should keep an eye out for any new techniques or tools that could enhance the performance of the website.
By taking the time to understand the Google Core Web Vitals update and to assess, optimize and audit their websites, webmasters will be able to ensure that their websites are fully prepared for the upcoming update. This is essential for websites that want to remain competitive in the SERPs and maximize their visibility.