Google Search Console is a powerful tool that many website owners overlook when it comes to improving their website’s search engine ranking. Search Console provides website owners with a wealth of data that can be used to diagnose and troubleshoot problems with a website’s search performance. It can also be used to track the progress of specific keyword rankings over time and identify opportunities for improvement.
To get started, you will need to sign up for a Google Search Console account. Once you have signed up, add your website to the list of sites being monitored by Google. You can then use the “Search Analytics” option to view your website’s search performance data.
To begin tracking your website’s keyword rankings, select “Search Results” under the “Performance” tab. This will display tables and charts of your website’s ranking performance. If you want to track specific keywords, you can filter the information by entering the keywords in the “Search Query” field.
To improve your website’s ranking, start by identifying the keywords that you want to target and optimizing your content to feature those keywords. You can use the “Search Analytics” report to determine where your pages are currently ranking for those keywords and make changes to your content or design to drive higher rankings.
Google Search Console also has a “Keyword Planner” tool that can help you identify additional keywords that may be useful for improving your ranking. This tool uses your website’s existing content to suggest related keywords that you can target in your SEO efforts.
By taking the time to utilize these features of Google Search Console and identify opportunities for improvement, you can rank for 1000s of keywords and increase your website’s search visibility.