Today's technology has revolutionized the way we think about search engine optimization (SEO). With the introduction of RankBrain, artificial intelligence has now become an integral part of SEO and understanding how to use it to get the best results for your website is a key factor in success.
RankBrain is the name for Google’s machine learning Artificial Intelligence (AI) system that helps influence the way search engine results are displayed. It was introduced in October 2015, and is now its third most important ranking factor, after content and links.
Understanding how RankBrain works allows you to tailor your content to give it the best chance of appearing in highly ranked search results. Here’s how to use RankBrain to ensure that your website ranks tomorrow:
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Monitor your click-through rate (CTR). RankBrain will look at the CTR on the pages of your website, the amount of time spent on it and even the location of the click, to determine how users are engaging with your page. Try to make sure you are optimizing your page titles and meta descriptions to make potential visitors want to click through to read more.
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Analyze your website’s content. Quality content matters and RankBrain is looking for pages that are written around topics that are full of useful and engaging information. Make sure you are using keywords throughout your content and using internal links to further emphasize the topic to boost your SEO score.
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Make sure your website is optimized for mobile. Mobile-friendliness is increasingly important for SEO, and rankBrain will take this into account when determining the ranking of your website. Make sure the pages on your website are optimized for mobile devices, and make sure the load time is as low as possible.
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Make use of featured snippets. RankBrain looks favorably on websites that appear in featured snippets, and these snippets are automatically generated to best answer user queries. If you can get your website appearing in featured snippets, you’re guaranteed to get increased traffic as well as better SEO rankings.
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Analyze your website’s backlinks. Backlinks are still important when it comes to search engine rankings, but RankBrain gives backlinks an extra weight, prioritizing those from sites with related topics and high authority. Make sure you’re monitoring your website’s backlinks and proactively seek out new high quality ones to further boost your SEO scores.
By using the tips above, you’ll be on your way to seeing your website rise up the search engine rankings. Though optimizing for RankBrain is no easy feat, perseverance is key and making small changes to your website will eventually pay off. After all, you never know what you could be missing out on if you don’t take advantage of this incredible AI.