Having an effective internal page ranking strategy is essential for businesses looking to attract more organic search traffic. Internal pages, such as blog posts and product or service pages, provide valuable content and can easily be optimized to rank higher than your homepage in search engine results pages (SERPs). Here are five tips on how to rank your internal pages higher than your homepage.
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Optimize Your Site Structure: Properly structure your website so that your homepage is not the only page associated with your primary keyword. You can do this by optimizing internal page titles, URLs, and anchor text, with targeted keyword phrases related to the content on each page.
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Use Heading Tags: Heading tags help search engine crawlers identify and gauge the importance of certain sections of content. Utilize heading tags such as H1 and H2 for your homepage and internal pages to ensure every page is utilizing the proper SEO guidelines and yielding the best possible results.
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Optimize Keywords and Meta Descriptions: Optimizing the content of your internal pages is just as important as optimizing the title and URL. Research and use relevant keywords that are associated with each page, and craft compelling meta descriptions that will increase user click-through rates.
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Increase Internal Linking: Internal linking can increase the visibility of your internal pages. Linking to relevant internal pages allows search engine crawlers to understand the content hierarchy and index them accordingly.
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Generate External Links: External links to your internal pages are essential for increased rankings. Ask customers, business partners or bloggers to link to your specific pages, allowing more potential visitors to find and explore your internal pages.
By following these steps, you can ensure that you have a well-rounded internal page ranking strategy that will increase organic search traffic. Take the initiative to optimizing your internal pages and watch as your business succeeds through increased organic search rankings.