Step 1: Research your audience - Research the demographics and interests of the people you want to target with your ads.
Step 2: Set up ad text, visuals and other assets - Set up your display ad with text, visuals and other assets to ensure it's optimized to be seen on any device.
Step 3: Choose your ad network - Select the best ad network to reach your targeted audience, based on your research.
Step 4: Choose the right formats - Once you know the ad network you’ll be using, decide which of the available ad sizes will be best for mobile, desktop and tablet.
Step 5: Monitor and optimize your campaign - Track the performance of your ad and make any changes to optimize it for better ROI.