How to Track the ROI of Your Online Advertising Campaigns

May 06, 2022

Establish an initial baseline of relevant metrics (such as website traffic or sales figures) prior to launching your campaign.
Calculate the cost of the specific campaign and what your measurable goals are (e.g. driving traffic, sales, etc.)
Monitor performance throughout the campaign and track changes in your chosen metrics.
Analyze how different factors, such as changing ad copy or targeting specific demographics, impact performance.
Calculate the return on investment (ROI) of the campaign by dividing the total revenue generated by the cost of the campaign.