How to Understand and Improve CTOR (Click-to-Open Rate)

One way to understand and improve the click-to-open rate (CTOR) is to examine the emails being sent and identify ways to increase the relevance of content and subject line to the target audience. This can be done by segmenting different customer groups, designing emails that cater specifically to their interests, and testing different subject lines to determine which one is the most successful. Additionally, optimizing the sender name and optimizing delivery time and frequency can help to increase the CTOR. Finally, A/B testing emails will also provide insight into which designs are resonating with the target audience.