“Not provided” keywords in Google Analytics can be a major headache for those trying to gain insights about their website traffic. This is because when users search on Google, the query data is hidden by Google, meaning it’s impossible to see which keywords your visitors used. This can be frustrating, as it limits your ability to analyze and optimize your website according to the user intent behind the organic search query.
Fortunately, it’s possible to unlock the “not provided” keywords and gain valuable insights into your users’ search query behavior. Below are a few tips to help you unlock these hidden keywords and improve your site’s performance.
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Use Google Search Console: The first step in unlocking the “not provided” keywords is to make sure your website is connected to Google Search Console. This tool can provide you with essential insights about your website’s search query performance, including keyword rankings and click-through rate.
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Analyze Organic Traffic from Non-Branded Keywords: With access to Google Search Console, you can now focus on analyzing organic search traffic from non-branded keywords. These are the search queries that are the most likely to help improve your website’s performance, as they are more indicative of the user intent behind each search.
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Optimize Pages for High-Value Keywords: Once you’ve identified the high-value keywords, you can then optimize specific pages on your website to rank better in the SERPs for those queries. This can include making on-site adjustments, such as writing more targeted content or updating page titles and meta descriptions.
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Track Your Progress: Regular tracking of your website’s progress is essential to the success of your keywords strategy. With Google Analytics, you can measure the impact of your efforts by tracking metrics such as organic search traffic and average time on page.
Unlocking the “not provided” keywords in Google Analytics can open up a whole realm of insights into your website’s organic search performance. With the tips above, you can gain a much better understanding of your website’s SEO performance, and improve your visibility in the SERPs.