- Make sure to create a compelling email opt-in pop-up that stands out on your ecommerce site. This should include an eye-catching headline, an offer or incentive for signing up, and a signup form.
- Use a trigger event to display the email opt-in pop-up, such as when a customer visits a specific page or spends a certain amount of time on the site.
- Solicit feedback from customers who opt-in to the email list and incorporate their feedback into future emails.
- Incorporate recurring email campaigns to keep customers engaged and coming back to the ecommerce site, such as emails about new products, sales and discounts.
- Include social media links in emails so customers can easily share products with their network.
- Use targeted emails to specific customer segments with tailored content that resonates with them.
How to use email pop-ups to increase your ecommerce site's conversions
October 23, 2022