How To Use Google Ads Lead Form Extensions

June 25, 2022

When it comes to digital marketing, utilizing Google Ads lead form extensions can be an effective way to drive more leads and sales for your business. With lead form extensions, you can create forms that appear on your ads and offer potential customers the opportunity to connect with you directly through the ad.

In this article, we will discuss how you can use Google Ads lead form extensions to your advantage and increase your leads and sales.

The first step to using Google Ads lead form extensions is to create an account with Google Ads, if you don't already have one. Once you're logged in, click the 'campaigns' tab, move your mouse over the '+' sign and select 'new campaign'. You'll be prompted to choose the type of campaign you want to create; select 'lead generation'.

When you've chosen the lead generation option, click the 'extensions' tab found at the top of the page. From there, select the 'lead forms' option, followed by 'create an extension'. You will then be asked to input the details of your lead form, including the form title, description, questions, and answers. Be sure to make sure you're clear and concise in your form, so users can quickly input the necessary information.

Once you have created your form, it's time to add it to your Google Ads campaign. Simply select the 'campaigns' tab from the left-hand side, then select the 'ad' that you want the form to appear on. Scroll down to the 'extensions' tab and click the '+' sign to add the lead form extension.

That's it—you've just created your first lead form extension! Of course, there are still ways to improve and optimize your lead form. Additionally, you can drive even more leads by using other ad extensions such as sitelinks, callouts, and structured snippets.

By using Google Ads lead form extensions, you can effectively generate more leads for your business by offering potential customers an easy way to connect with you directly from your ad. By following this simple guide, you can create and optimize lead form extensions that will help you generate even more leads and sales.

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