How to Use Google Alerts for PPC Research

Google Alerts can be used as a powerful tool for PPC research. You can set up alerts to track topics related to your industry, related keywords and competitor activity. For example, if you provide online marketing services, you could create alerts for keywords such as “PPC services”, “online marketing” and “digital advertising”. This will alert you of any new content that is relevant to your industry. Additionally, you can use alerts to stay up to date on any changes to the PPC landscape, such as recent algorithmic updates or new ad formats. This can help to inform your PPC strategy and keep you competitive in the marketplace.