With more and more internet users leveraging digital search tools for their shopping needs, Google has created a powerful tool for businesses: Discovery Ads. Discovery Ads are a new tool from Google that allow advertisers to reach customers across different networks and sites in the Google Display Network (GDN). It allows businesses to target users based on their interests, which can help to deepen engagement with potential customers and increase brand visibility.
To get started with Discovery Ads on Google, follow these steps:
Step 1: Link Your Adwords Account The first step is to link your Google Adwords account with your Google Discovery Advertiser account. To do this, sign in to your Adwords account and select “Link accounts”. You’ll be redirected to the Google Discovery Advertiser sign-up page where you’ll need to fill out a brief form. Once your account is created, your Adwords account will be linked.
Step 2: Connect My Business The second step is to connect your business to the Discovery Advertiser platform. To do this, click “Connect My Business” on the upper right-hand corner of the Discovery Advertiser homepage. You will then be asked to verify your business’s information, after which you’ll be taken to the Discovery Advertiser Campaign page.
Step 3: Set Up Your Campaign The third step is to set up your Discovery Ad Campaign. Select a campaign goal, decide how much you’ll be spending, and select which sites you’d like to run your ads on. You can also select targeting options for your ads, such as audience, budget, and device targeting options.
Step 4: Create Your Ad Once you’ve set up your Discovery Ad Campaign, the next step is to create your ad. You can either create a feed-based ad, which automatically pulls content from the web, or a creative ad, which requires you to create the ad yourself. Once you’ve chosen which type of ad you’d like to create, you’ll have to provide the text and visuals to complete your ad.
Step 5: Monitor and Optimize The fifth and final step is to monitor and optimize your ads. Google provides several tools that can be used to monitor your Discovery Ads, such as Ad Preview and Diagnostics, which allow you to check for any errors that could be affecting your ads performance. You can also optimize your ads by testing different targeting options and ad creatives to determine which ones perform best.
By following these steps, you can successfully use Google Discovery Ads as part of your digital marketing strategy to reach more potential customers and increase your brand awareness.