Header bidding has risen to prominence in the advertising world due to its ability to solve many of the problems caused by waterfall setups. It allows advertisers to maximize their revenues by enabling them to source bids from multiple sources, allowing them to bid against each other in a transparent and fair auctions. As such, header bidding has become a powerful tool for publishers. But how do you set up and use header bidding to your advantage? Here’s what you need to know:
Step 1: Understand What Header Bidding Is. Header bidding is a process by which multiple demand sources, such as ad networks, exchanges, and other ad buyers, are integrated in a single unified auction. This allows them to bid on impressions in a more efficient and transparent fashion. As a result, competition among demand sources is increased, leading to higher publisher revenues.
Step 2: Set Up a Header Code. Before you can use header bidding, you’ll need to set up a header code. This is a snippet of code that’s placed within your website’s HTML and instructs the browsers to pass information about the user and the ad impression to the ad exchanges you’ve set up. This will give them the necessary data to price their bids.
Step 3: Add Buyers to Your Header Bidding Solution. Once you’ve set up your header code, the next step is to add buyers to your header auction. You’ll need to select different buyers and exchanges that can provide you with the best offers. You can do this by reviewing the buyer’s performance data as well as the offers they have in place.
Step 4: Go Live With Header Bidding. Once you’ve selected and setup up the buyers and exchanges, you can go live with your header bidding solution. This will involve test running the solution and tweaking it based on the performance data you obtain. Once everything is in place, you’ll be ready to take advantage of the additional revenue that header bidding can provide.
By taking the time to understand and set up header bidding, you can improve the performance of your ad program and monetize your website more effectively. With the ability to source bids from multiple sources, you’ll be able to achieve higher earnings and create a better user experience. So get started on setting up header bidding today!