How to Use Instagram Ads

To use Instagram Ads, you'll need to have a Facebook Ads Manager account and make sure that your Instagram profile is connected to it. Once you have your account set up, you can start creating ad campaigns. First, you'll need to decide which type of ad you want to create, such as a photo or video ad, a carousel ad, a story ad, or a collection ad. After you've chosen an ad format, you'll need to select a goal for the campaign, such as increasing website visits or product sales. Once these basics are set up, you'll need to design the ad's creative and write a compelling copy. You can also choose various targeting options, from location to interests, so that your ads are seen by the right people. Finally, you'll need to set your budget for the campaign and launch the ad.