Are you looking to leverage the growing popularity of Instagram to engage with your customers? If so, Instagram Guides are the perfect way to do that. Offering an enjoyable way for customers to discover and learn about your business, Instagram Guides offer a great opportunity for marketers to increase their reach, engage with customers and potentially generate sales.
What Exactly is an Instagram Guide?
An Instagram Guide is a feature launched in May 2020 that was created to share helpful information in a format that is easy to navigate. This feature allows you to create mini instruction manuals, travel logues, tutorials, trends and creative content on any topics you choose. These segments could include media such as photos, videos and other interactive posts. In addition, posts can also be tailored to target a specific audience.
Why Should You Use Instagram Guides in Your Marketing?
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Increase Reach: Instagram Guides offer an easy way to share content with your target audience without needing to rely on organic reach. This feature can help increase your reach exponentially and make it easier to engage with customers.
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Build Customer Relationships: Instagram Guides help increase awareness about your products and services, giving you the chance to make a good connection with new potential customers. The content you share will also help to make your business more transparent and trustworthy.
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Generate More Traffic To Your Website: By using Instagram Guides, you can generate more traffic to your website. This can be done by including a link to your website in your Instagram Guide and encouraging readers to check out what you have to offer.
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Increase Engagement: Instagram Guides are a great way to spark conversation and share information with customers. People enjoy this type of content and will be more engaged with your business when you share helpful and informative information.
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Create a Sense of Authority: Sharing your knowledge and experiences through Instagram Guides will help to create a sense of authority within your field. This can help you build credibility and trust among potential customers.
How Can You Create Engaging Instagram Guides?
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Choose a Relevant Topic: The most important thing when creating an Instagram Guide is to pick a topic that is relevant to your business or field. This will help to ensure that readers find the content interesting and helpful.
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Include Multiple Forms of Content: To keep readers engaged, ensure that you include multiple forms of content in your guide. This could include photos, videos, blog posts, tutorials and polls.
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Use Engaging Captions: Captions should be eye-catching, informative and engaging. Keep them brief and use relevant hashtags to increase exposure.
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Promote Your Guide: Promote your guide on other social media platforms and in email newsletters. This will help to ensure that your guide is seen by more people and will result in more engagement.
By using Instagram Guides, you can take advantage of Instagram’s growing popularity and increase your reach. You can also create a positive relationship with potential customers and generate more traffic to your website. Finally, Instagram Guides help to create a sense of authority and offer an enjoyable way for customers to discover and learn about your products and services. So, what are you waiting for? Start creating your own Instagram Guide today!