How to use user testing to improve your ecommerce site's design

User testing can help to identify design problems with an ecommerce website. One example of how to use user testing to improve ecommerce site design is by using split testing. Split testing involves creating two versions of the same website to compare how visitors react to the different designs. For example, website A may feature a main slider while website B may feature a grid of products. Split testing would allow businesses to compare which design naturally draws shoppers in, leading to better functionality and higher conversion rates. Additionally, user feedback can be collected from the test group to inform further design decisions.