There are a few ways to utilize chatbots in tandem with a PPC campaign. First, you can create a chatbot to encourage people to click on your PPC ads. For example, you can create a chatbot that provides people a discount on their purchase if they click on the ad. This encourages more people to click on the ad and increases the chances of more people purchasing your product or service.
You can also use a chatbot to answer frequently asked questions about your product or service before visitors click on the ad. This will give them more information about your product or service and make them more likely to click on the ad.
Lastly, you can create chatbots that can give personalized recommendations to users based on their previous interactions with your ads. This will help them find the product or service that is best suited to their needs and make them more likely to click on the ad.