How to write effective meta descriptions for your website

A meta description is a brief description of your website that is used to help improve search engine optimization (SEO). To write effective meta descriptions, make sure to include targeted keywords and avoid duplicate content. Additionally, focus on length, accurately summarizing the page’s content in under 160 characters. Additionally, make sure to include a call-to-action that encourages readers to click-through to your website and demonstrates the value of your page. Finally, check the meta description before publishing to make sure it is error-free and properly captures the essence of your page.