Lead Nurturing 101: PPC Best Practices for 2023
Lead nurturing is an essential marketing activity for any business with a digital presence. By using pay-per-click (PPC) advertising, businesses can identify and target potential customers and deliver relevant content that turns prospects into long-term customers. As the digital landscape rapidly evolves, so must the PPC best practices used to stay ahead of the competition in 2023.
In order to effectively nurture leads, businesses first need to develop a clear roadmap of what they want to accomplish through their PPC campaigns. Key objectives should include creating a higher ROI by reducing cost-per-lead, increasing efficiency, and creating a better user experience.
Once a clear objective is set, businesses need to narrow their target audience. By leveraging data-driven insights based on geography, age, gender, interests and more, businesses can create customer personas and use that data to design PPC campaigns that are tailored to their target audience.
Another key aspect of lead nurturing is the use of automated bidding strategies. Automated bidding strategies allow businesses to maximize their ROI by eliminating manual tasks and giving them more time to focus on campaigns that drive conversions. As such, advertisers in 2023 should leverage automated bidding strategies such as CPA (cost-per-action), tCPA (target cost-per-action) and CPT (cost-per-transaction).
Finally, PPC campaigns must be optimized on a regular basis in order to ensure that campaigns remain relevant and up-to-date. By automatically optimizing campaigns to improve performance, businesses can ensure that their campaigns are always in a state of continuous improvement. This can be done by analyzing real-time data and leveraging learning algorithms to develop bid strategies and improve targeting.
Lead nurturing is a key component of digital marketing in 2023 and businesses need to stay ahead of the competition by leveraging PPC best practices, automated bidding strategies and optimization analysis. By following the tips outlined above, businesses can ensure that they stay ahead of the digital curve and enjoy more success when it comes to lead nurturing.