If you’re looking for ways to boost your online presence and expand your ecommerce sales beyond Amazon and Etsy, it’s worth considering marketing on Walmart, eBay, and Facebook Commerce. All three of these platforms offer unique advantages and disadvantages, so it’s important to consider the potential impact of each before you make a decision.
When it comes to selling on Etsy, the platform provides a niche marketplace that’s tailored to creative entrepreneurs. Sellers can showcase their handmade goods, vintage items, and craft supplies in a welcoming and visually appealing environment. Etsy recognizes the importance of trust and transparency in ecommerce, and encourages sellers to provide accurate descriptions and pictures of their products. Meanwhile, buyers can make informed decisions about what items to purchase by getting a taste for a seller’s unique style and authenticity.
Ebay is a great alternative to Etsy for sellers who have a large or diverse inventory. While eBay benefits from a larger international presence, the sheer volume of listings can make it difficult for sellers to stand out. Sellers need to pay close attention to pricing, keywords, and images in order to optimize their products for the eBay search engine.
Walmart encourages sellers to think more broadly with its Marketplace program. The world’s largest retailer offers a platform to increase brand recognition and sales by leveraging its massive store presence and customer base. Sellers who take full advantage of Walmart’s resources can reach a wide range of customers who may not have otherwise found them online.
Finally, Facebook Commerce has emerged as one of the most popular ecommerce marketing tools of late. With its integrated payments system, Facebook allows sellers to create online stores or integrate existing products into their pages. Buyers can easily search for products, message their questions, and get personalized recommendations from sellers.
No matter what platform you’re selling on, you’ll need to create a unique and compelling marketing strategy in order to drive net sales and attract new customers. Social media, content marketing, email newsletters, and search engine optimization are all effective tactics to consider when marketing on Etsy, Walmart, eBay, and Facebook Commerce.