Email Marketing Statistics and Tips for 2019:
- Over 320 billion emails are sent every day, making email the most popular form of communication.
- Over half (51%) of companies rate email as the most significant channel for driving customer acquisition and retention.
- 73% of Millennials prefer communications from businesses to come via email.
- Personalizing emails can increase click-through rates by an average of 14%.
- Ensure your content is optimized for mobile users; 60% of emails are now opened on mobile devices.
- Automate your marketing operations to save time, money and increase efficiency.
- Invest in an email service provider to help manage your campaigns and ensure they are delivered to the right customers.
- Use personalization techniques like segmentation to ensure your emails are relevant to your customers.
- Integrate email with other marketing channels (e.g. social media) to increase touchpoints and reach more customers.
- Make sure to measure the success of your campaigns with email metrics such as open rate, click-through rate, unsubscribe rate, and overall ROI.