- Limit Keyword Targeting: Limit your keyword targeting to only those phrases with the highest search engine traffic and relevance to your product or service.
- Negative Keyword Targeting: Identify the phrases and terms that you don't want to target, and ensure that all negative keywords are added to your campaign, in order to avoid accidental implementation of incorrect keywords or ads.
- A/B Testing: Regularly conduct A/B testing with different creative and keywords to determine which ones drive the best performance and convert the best.
- Automation & Optimization: Utilize sophisticated PPC automation tools to reduce manual work, automate bidding, and optimize campaigns to drive more efficient results each month.
- Conversion Rate Optimization: Analyze conversion performance to identify areas of improvement, then change colors and images, adjust pricing, and refine calls-to-action to increase website conversions from PPC campaigns.
My 5 Favorite PPC Strategies
August 12, 2022