My Instagram strategy at 0 followers versus 290,000 followers is something that I am passionate about. I believe firmly in the power of social media to create meaningful and lasting relationships.
At the start of my career, my Instagram strategy was non-existent. I had no followers, no strategy and no knowledge of how to get started. I simply posted my photos and hoped for the best. It was difficult to get noticed, since I was competing with thousands of other accounts, but I persevered and slowly gained a few loyal followers.
At that time, I used my Instagram account primarily to share my work and promote my brand. I would post a mix of personal and professional photos and videos, but my content was mostly focused on showcasing my work. I posted regularly and tried to engage with those who commented or liked my posts.
Once I had built a small following, I started to use my Instagram strategically. I began to use relevant hashtags to get my posts seen by even more people. I focused on creating content specifically designed to attract my target audience. I also took advantage of using sponsored posts and boosted content to really get my posts out there.
Fast forward to today and I have nearly 300,000 Instagram followers. My strategy has been constantly evolving, but the core principles remain the same. I still strive to create content that will engage my audience and to utilize social media tools such as hashtags, sponsored posts and boosted content to help spread the word. I also make sure to respond to comments, like and comment on other people’s posts, and engage with my audience in any way I can.
My experience shows that having a well-thought-out social media strategy is essential for success. While there is no one-size-fits-all solution to Instagram success, finding what works for you and your brand is key. Taking the time to understand your audience, optimize your content and create relationships with your followers has proven to be a winning formula.