In 2020, the use of nofollow links has become increasingly important for search engine optimization (SEO) and a successful website. Although search engine algorithms have changed over the years, nofollow links still remain a powerful tool for getting your website or blog to be seen by more people on the web.
Nofollow links are links on a website that do not pass on influence in terms of search engine traffic. This means that although the link is present on a web page, it does not help that page’s entity score with Google or other search engines. As a result, the page may rank lower than if the link was a dofollow link and the page’s score was improved.
Nofollow links are often used when a website needs to link to an external website, but isn't necessarily endorsing the content within that website. This can occur on any webpage, be it a blog post, an article, or a video. It is important to note that nofollow links still count as outbound links, meaning that search engine algorithms still acknowledge them, so they are still valuable when it comes to SEO.
For 2020, it is important to note that casual links and sponsored links also need to have nofollow attributes to them so that search engine algorithms do not penalise the website or blog in question. Remember, if you are getting paid to include links on your website, Google and other search engines need to know about it.
Finally, it’s important to follow best practices when it comes to nofollow links. That means that you must specify the nofollow attribute for each link when you are establishing links inside of pages or posts, as well as on your site’s user-facing parts such as comment sections or profile links. This way, you will stay active and visible on the web and you won’t need to worry about hurting your SEO ranking.
In conclusion, nofollow links still play an important role in SEO in 2020. They are still recognised by search engine algorithms and can help to increase the visibility of a website or blog. Moreover, if a website is using paid links, then adding the nofollow attribute to them is essential for maintaining an SEO ranking that will be beneficial for the website in long term.