Keyword cannibalization is a concept familiar to any marketer worth their salt, but what does it mean? Simply put, keyword cannibalization is a situation in which multiple pages of the same website compete against each other for a given keyword. In other words, two pages of a website can be targeting to rank for the same keyword or phrase.
At first glance, this might not seem like a big deal. After all, having multiple pages with the same keyword may help to make the website more visible to search engine algorithms, boosting overall rankings. Unfortunately, though, keyword cannibalization is anything but beneficial for a website’s overall rankings. Not only does it distract search engines from the website’s more targeted pages, but it can also weaken the overall impact of a website’s individual pages.
The good news is that preventing keyword cannibalization is possible. With the right tools and strategies, you can keep your website search-engine-friendly while still ensuring that each of your pages is getting the attention it deserves.
One of the best tools available for preventing keyword cannibalization is Ubersuggest. Ubersuggest is an SEO keyword tool that helps you to evaluate the performance of your search engine optimization (SEO) keywords. It offers a comprehensive analysis of each keyword, covering both monthly search volume and competition. This allows you to quickly identify any areas of competitive overlap and prevent keyword cannibalization. Ubersuggest also offers an analysis of any changes in keyword performance and trends over time, offering insight into where you should focus your efforts next.
Ubersuggest also provides you with different recommendation options for each of your keywords. These keyword suggestions help you to better optimize your content for search engine algorithms, and ensure that your website is targeting the most relevant keywords for your particular industry.
Using Ubersuggest can go a long way in helping you to maintain your website’s search engine rankings. Not only will it help you to identify and prevent keyword cannibalization, but it can also help you to drive more organic traffic to your website. Ultimately, Ubersuggest is a great tool for any website hoping to maximize its SEO potential.