RankBrain: Google’s Predictive Algorithm Ranking Signal

RankBrain is an AI-based Google algorithm which is used to help improve the search engine’s results by understanding user search queries better. It uses machine learning-based algorithms to better predict what the user is looking for and then rank the most relevant results higher. One example of RankBrain in action would be if someone searches for “chocolate cake recipes”, RankBrain will analyze the query and try to understand what type of chocolate cake recipes the user is looking for. It will then compare the search query against millions of other related queries to determine the best results to show the user.