In 2022, we learned that search engine algorithms are becoming increasingly sophisticated and are being developed to analyze more information than ever before. This means that SEO needs to become more strategic, with a focus on content quality in order to drive organic rankings. Additionally, we saw an increase in the use of voice search, which has opened up the potential for a new wave of keyword targeting tactics.
In 2023, we expect to see further advances in AI and machine learning, resulting in even more sophisticated search engine algorithms. As such, SEO strategies need to become more advanced, taking into account user intent and natural language in order to maximize organic rankings. Additionally, we anticipate an increase in the use of video and other visual media, which can increase engagement and visibility across various digital platforms.