As more and more businesses get into the ecommerce space, optimising for search engines will become increasingly important to companies who want to remain competitive and increase sales. With the increased use of artificial intelligence in the search engine algorithms, companies must make sure they understand and keep up with the best practices for SEO on their ecommerce sites. To help businesses stay ahead of the curve in 2022, here are some of the top SEO best practices for ecommerce:
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Optimise for Mobile – Mobile-first algorithms are becoming increasingly important for SEO as more people use their phones and tablets to search for products and services. It is essential to ensure that the ecommerce website is optimized for mobile and can readily display content and images that load quickly on small screens.
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Use Targeted Keywords – To make sure the website is found by relevant searches, it is important to focus on targeted keywords that are appropriate for the product or service you are selling. Research what potential customers may type into the search engine and use related keywords to optimize your site.
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Leverage Rich Snippets – Rich snippets are an effective way of increasing click rates and have been proven to have a positive impact on SEO rankings. By using structured markup, you can provide enhanced snippets for potential customers, as well as inform the search engines about the content present on your website.
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Optimize Page Loading Speeds – Page loading speed is a major factor that can determine the success or failure of an ecommerce site. Search engines will reward websites that load quickly and prioritize them in search engine results pages. Make sure to use caching, optimize images, and minify code to keep page loading times down.
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Update Content Regularly – Search engines prioritize fresh content and promote websites that update content regularly. This is especially important for ecommerce sites, as frequent updates can show that the company is actively engaged in the marketplace and provide customers with the latest information.
By staying up-to-date on the latest SEO trends, ecommerce businesses can optimize their sites for higher rankings and drive more traffic. Following the above best practices for SEO can help ensure that the site is placed in priority positions online and drives more sales in the future.