- Use high quality product images and graphical elements: ensure images are optimized for search engines by using descriptive file names, ALT tags, and image captions.
- Include focused keyword(s) in product titles and descriptions: incorporate the primary keyword into relevant product metadata.
- Utilize keyword-rich URLs: use URLs that feature a keyword relevant to the product page, can be used to help search engines understand context more easily.
- Implement internal linking: link to other relevant products on the page to encourage more page views and boost internal linking strength.
- Create product review and FAQ pages: create dedicated pages for product reviews, ratings, and FAQs as these can help customers make well-informed purchasing decisions.
- Enable customer ratings and reviews: incorporate customer ratings and reviews, can help boost rankings, as well as driving more qualified traffic to the page.
- Utilize social media integration: feature social media buttons on product pages to enable users to easily share with friends and family.
- Make sure the page content is unique: avoid duplicate content on a product page as search engines may view this as a sign of low quality, and therefore devalue the page.
- Optimize meta titles and descriptions: optimize meta titles and descriptions by incorporating relevant keywords.
- Leverage schema.org markup: using structured data can help search engines understand the context of product pages more easily.
- Utilize Google Product Search Results: ensure items are indexed on Google Product search, to ensure that when shoppers search for products, they can find yours quickly.
- Take advantage of UX factors: improving page optimization through design, such as including additional images, videos, and calls to action. This can help boost click-through rates and page rankings.