Search Engine Optimization (SEO) is a process that requires consistent attention and effort in order to maintain the highest search engine rankings possible. Unfortunately, many people fail to recognize that SEO is never truly done, and this neglect can result in significant consequences. Here are seven reasons why SEO is never “done”:
-
Search Engine Algorithm Updates: Search engine algorithms are constantly changing, and websites must be updated to keep up with these updates in order to remain competitive. An optimized website today may very well be completely outdated tomorrow due to a change in algorithm.
-
Keyword Relevance: As search engine algorithms change, so do the keywords that rank well. Keywords must be monitored and refreshed regularly in order to make sure they’re still relevant to the target audience.
-
User Experience: User experience is increasingly important when it comes to SEO, and the experience needs to be continually improved in order to ensure higher rankings. Other factors, such as page loading time and navigation flow, also need to be optimized.
-
Mobile Optimization: An increasing number of people are using mobile devices to access the Internet. The website needs to be optimized to support a mobile experience in order to keep up with the competition.
-
Content Refreshment: Content needs to be refreshed regularly in order to keep visitors engaged. This includes both website content and content generated through social media, blogging, and other channels.
-
Social Activity: Social media platforms are used by millions of people every day and these platforms need to be leveraged in order to stay competitive. Any updates or news about the website needs to be distributed to these platforms in order to increase exposure and search engine rankings.
-
Link Building and Networking: Search engine algorithms consider a website’s network when it comes to rankings. Building and maintaining a quality network of inbound links will increase the website’s visibility and rankings.
These seven elements of SEO all require regular attention and effort in order to maintain rankings and visibility. From algorithm updates to content optimization and link building, SEO is never truly “done”. Organizations who invest in SEO will be rewarded in the long run with higher search engine rankings and increased visibility.