Google’s Hummingbird update is one of the most important updates to hit the search engine optimization (SEO) world. As with most algorithmic updates, there are pros and cons of the update, and it’s important for website owners to consider whether or not they should adjust their SEO strategies to take advantage of the new algorithm.
Hummingbird has changed the way that search engine optimization works in many different ways. One of the most significant changes that have with the new algorithm is the greater emphasis on semantic search. This means that instead of trying to match search terms to the content on a website, search engines are now paying more attention to the context of content, so they can get a better understanding of what the user is looking for. As a result, SEO strategies need to focus on ensuring that website content is relevant to the overall search query.
In addition to increasing the focus on context-based searches, the Hummingbird update also changes the way algorithms address queries. In the past, when someone entered a query into Google, the search engine algorithm would look for webpages that contained the exact words of the query. With Hummingbird, the algorithm looks for webpages that contain the information or content related to the query. This means that SEO strategies need to focus on making sure that content is related to the overall context of a query, instead of just focussing on the exact words.
Overall, the Hummingbird update has had a significant impact on SEO strategies, and website owners should definitely consider revising their SEO strategies to make sure that they are getting the most out of the update. SEO strategies need to focus on creating content that is related to the overall context of a query, as well as utilizing other best practices such as link building and optimizing content for different keywords. With the right SEO strategies, businesses can use the Hummingbird update to their advantage, and improve their rankings in the search engine results pages.