With the ever changing world of SEO, it can be hard to keep up with the latest research. One of the topics that has recently gained prominence is whether or not it is worth the time and money to pursue nofollow links. There has been much debate on the subject, but the consensus is clear – it depends on the situation.
For businesses seeking to build an organic presence in search results, it is typically recommended to prioritize followed links. These are links from websites that have a “nofollow” HTML code attached to them, meaning that the search engine robots do not count them as a link for the purpose of ranking.
However, that does not mean that nofollow links are completely worthless. It is true that they don’t offer the same sense of authority as followed links, but they can still present other advantages. For instance, webmasters often make use of nofollow links as a means to maintain relationships with certain third-party sites. By using nofollow links to send peoples’ attention away from their site (but still acknowledging the link), it is possible to keep the link from counting against their ranking.
Likewise, some marketers may make effective use of nofollow links in order to network their way to more authority links. If a webmaster decides to use their site’s content to reach out to other authoritative sites in search results, they may be able to gain a few follow links back. Similarly, having nofollow links to a particular piece of content can also make it more likely that they will gain links from other sources.
At the same time, nofollow links are unlikely to be a way to build organic traffic to a particular site. Sites that rely heavily on nofollow links may struggle to rank in the search results, as the search engine crawlers will not be counting the link as a vote of authority.
Ultimately, the decision of whether or not to invest in nofollow links is a matter that each webmaster will have to consider for themselves. They should take into account their own strategies, such as whether or not they need links in order to keep good relationships with other sites, or if they plan on eventually trying to work their way up the ranks through link building. They should also calculate the costs and benefits of investing their time and money into nofollow links and make an informed decision. While nofollow links may not be the most helpful for those seeking improved organic search results, they can still be of use in certain circumstances.