Companies are using AI to analyze user interactions with their social media posts and target their content to the right consumer group. For example, AI can be used to recognize patterns in consumer engagement to identify which target market a post should be sent to based on their interests relating to the post.
Image Recognition: Image recognition is being used in social media marketing by taking advantage of images shared on social media platforms. Companies can use image recognition software to identify visuals shared by users and target them with marketing content. For example, by using image recognition technology to recognize visuals about products and services, companies can send more targeted advertisements.