It’s no secret that keyword research is a key component of any successful SEO campaign. But for many, the process typically involves opening multiple spreadsheets and trying to sort through a vast amount of data in order to determine which keywords are most likely to bring the highest return on investment. Luckily, there is an easier and more efficient way to undertake keyword research without ever having to open a single spreadsheet: The 80/20 Guide to Keyword Research.
The 80/20 Guide to Keyword Research uses an intelligent AI system to identify which topics and keywords are most likely to convert and offer the highest ROI. Unlike traditional keyword research which only looks at the volume or search trends of single keywords, this guide uses a cognitive approach to evaluate hundreds of related concepts, surfaces unseen opportunities, and offers actionable insights. It also has the ability to suggest potential new keywords based on real-time search trends.
Using the 80/20 Guide to Keyword Research, SEO marketers can quickly and easily identify the best opportunities for their campaigns. The guide works by breaking down the keyword universe into a few main categories: Short-Tail Keywords (1-3 words in length), Medium-Tail Keywords (4-6 words in length), Long-Tail Keywords (7+ words in length), and Semantic Keywords. Through analysis of millions of search queries, this system can identify patterns in search behavior and build an understanding of which topics and keywords are most relevant for targeting a particular audience.
Another great feature of this guide is its ability to keep track of search visitor behavior. This is especially useful when it comes time to assess the performance of certain topics and variations of keywords. Through the use of this AI-driven keyword research feature, marketers can gain insight into the search paths that their users take and make targeted decisions on where to focus their efforts.
The 80/20 Guide to Keyword Research is an excellent resource for quickly and effectively optimizing key content and campaigns without ever having to open a single spreadsheet. By leveraging AI to understand visitor behavior and surface unseen opportunities, this guide makes keyword research far simpler and much more successful. With its help, SEO marketers of all levels can confidently dive into any project and be sure to come out with the best results possible.