The best sales funnel for e-Commerce would first start with creating a customer segmentation model that identifies potential customers with the highest likelihood of making a purchase. Once potential customers are identified, the next step is to create effective communication channels such as email campaigns, content marketing, remarketing, display ads, and social media campaigns to drive traffic to the website. Once the traffic is on the website, the next step is to use customized landing pages and personalized product recommendations to convert those visitors into customers. Finally, a post purchase customer experience, such as follow-up emails, loyalty programs, and surveys, should be used to ensure customers are satisfied with their purchase, and to increase the chance of return customers.