Although Google has made huge strides in machine learning technology, there are still a few effective ranking factors that even its algorithm hasn’t quite caught up with. Following these search engine optimization (SEO) tips can help your content to outrank your competition by making sure it’s optimized for the web.
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Quality Content: Content is king when it comes to ranking on Google. Writing quality, original, and well-researched content is essential. Search engines like to see topics that their users will be interested in learning more about. Make sure to create content that satisfies their search intent.
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Structured Data: Structured data, also known as schema markup, is a way of providing a machine-readable summary of the page content to help search engine bots better understand it. This is especially important if you want your content to appear in rich snippet results in search engine result pages (SERPs).
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Internal Linking: Internal linking can help search engines and readers navigate through your content more easily. It’s also a great way to spread link juice (i.e. the metric used to measure the value that a link brings to a website).
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Keywords: Using related keywords in your content can help search engines better understand and index the subject matter. It can also help readers find your page more easily when they’re searching for information related to those keywords.
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Page Load Speed: Your page load speed is important for two reasons: 1) it affects how quickly search engine bots can crawl your page, and 2) it affects the amount of time visitors spend on the page. Both of these factors affect your ranking on Google.
These are just a few effective ranking factors that Google doesn’t want you to know about. By applying these SEO practices to your content, you may be able to outrank your competition and start climbing the SERP rankings. Good luck!