The impact of HTTPS on SEO for Los Angeles businesses can be seen in the improved rankings and visibility of local businesses on Google. Specifically, Google has taken into account a website's use of HTTPS in its search algorithm, as part of its ranking factors. As such, businesses in Los Angeles that have adopted SSL certificates, are more likely to appear towards the top of Google's search results, compared to those businesses without an SSL certificate. As a result, businesses in Los Angeles can benefit from better SEO rankings, increased visibility, and therefore improved business.
By using HTTPS, Los Angeles businesses can benefit from improved SEO rankings in two main ways. First, Google has confirmed that it gives priority to secure HTTPS websites over those that are not. As such, websites that transition to HTTPS may see a short-term boost in their rankings. Second, HTTPS is the preferred method for displaying content on most web browsers — when users are presented with two pages, one over HTTP and the other over HTTPS, they’ll likely choose the page that is secured with HTTPS. This increased user engagement can lead to higher rankings as well.